In a broader sense, a company applies techniques that assist them in communicating the value or worth of a service or a product to a potential market or customer is called marketing. The concept has been in existence ever since we have entered the first stage of global economic development. Over the years, several channels and methods have been characterized to make the task more feasible for a business. In the late 1990s, the concept of digital marketing first surfaced as the powerful and rapid way to attain the desired attention for a product, good or service.
What is digital marketing?
Through the use of various electronic devices, such as personal computers, android, Smartphones, mobile phones, text messaging, e-mails, game consoles and tablets, one can attract the attention of their target audience or stakeholder towards the service one wishes to offer. This is called digital marketing. The concept makes the use of emails, messages, websites, mobile applications, and wide reach of social networking websites to make a service more visible and approachable for its audience.
Although, this concept has lurked around since the late 1990s, it has only recently become reasonably refined and diversified by expert marketing professionals. Majority of newly launched business entrepreneurs have merged their traditional marketing strategies with this new innovative technique. Broadly, there are two types of digital marketing strategies. The first one being Push strategy, where a digital marketing strategist will approaches potential customer through display advertisement on websites, news blogs, text messages, emails and web feeds.
The second strategy in digital marketing is Pull strategy, where a strategist is responsible to engage a customer by engaging and building a steady relationship. Pull strategies are more advanced as here the customers opt to receive communication through subscribed emails, texts messages, social media networking and much more.
Importance of digital marketing
Digital marketing has proven its worth as an effecting brand building strategy for a company. With the use of its techniques, your company can channelize their services and make them available to customers who are searching for a service that you may have to offer. With increasing number of people from all age groups using Tablets, Smartphones, Ipods and more, digital marketers make efforts to take benefit from the growing popularity of these devices. Marketing your service through the digital medium brings the added advantage of reaching a wide potential customer pool without actually covering long distances or at a sizeable expense.
What is digital marketing?
Through the use of various electronic devices, such as personal computers, android, Smartphones, mobile phones, text messaging, e-mails, game consoles and tablets, one can attract the attention of their target audience or stakeholder towards the service one wishes to offer. This is called digital marketing. The concept makes the use of emails, messages, websites, mobile applications, and wide reach of social networking websites to make a service more visible and approachable for its audience.
Although, this concept has lurked around since the late 1990s, it has only recently become reasonably refined and diversified by expert marketing professionals. Majority of newly launched business entrepreneurs have merged their traditional marketing strategies with this new innovative technique. Broadly, there are two types of digital marketing strategies. The first one being Push strategy, where a digital marketing strategist will approaches potential customer through display advertisement on websites, news blogs, text messages, emails and web feeds.
The second strategy in digital marketing is Pull strategy, where a strategist is responsible to engage a customer by engaging and building a steady relationship. Pull strategies are more advanced as here the customers opt to receive communication through subscribed emails, texts messages, social media networking and much more.
Importance of digital marketing
Digital marketing has proven its worth as an effecting brand building strategy for a company. With the use of its techniques, your company can channelize their services and make them available to customers who are searching for a service that you may have to offer. With increasing number of people from all age groups using Tablets, Smartphones, Ipods and more, digital marketers make efforts to take benefit from the growing popularity of these devices. Marketing your service through the digital medium brings the added advantage of reaching a wide potential customer pool without actually covering long distances or at a sizeable expense.
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